Posts Tagged ‘Google Adwords’
Google’s View-Through Conversion Reporting
Google has added a feature on the Google Content Network called View-through conversion reporting. The tool lets people better measure the impact of display ad campaigns where ads are seen, but not immediately clicked on, according to Amanda Kelly. She provides examples of how to use the tool, as well as the [...]
Filed under: 1 | Leave a Comment
Tags: adwords blog, adwords professional, Google Adwords, google view through, impression conversion rate, impression tracking, view thru tracking, view-through conversion, view-through conversion rate
Dynamic keyword insertion, also known as DKI, allows advertisers to specify if they would like the search query to be shown in their ad text for keywords that match their ads. For example, if I want an ad to be displayed for a search on “search engine optimization” but a person types in SEO, the [...]
Filed under: Online Marketing | Leave a Comment
Tags: adwords, Dynamic Ads, Dynamic Goolge Ads, google, Google Adwords, Google Adwords Keyword Insertion, Google Adwords Professional, Keyword Insertion, Roman Bills, Sacramento Google Professional
Basics of Google Analytics
Google Analytics 101 (Part 3)
In this installment of Analytics 101, we’ll dive straight into some statistics that you can use right away. Hopefully by now you’ve finished installing your tracking code and have had some visitor traffic you can look at.
When you sign in to Google Analytics and view your reports, you’ll be taken straight [...]
Filed under: Online Marketing | Leave a Comment
Tags: Adwords Qualified Professional, Google Adwords, Google Analytics, Visitor Tracking, Website Analytics, Website Stats Tracking
