Posts Tagged ‘adwords’
Update to Adwords U.S. ad text trademark policy
Imagine opening your Sunday paper and seeing ads from a large supermarket chain that didn’t list actual products for sale; instead, they simply listed the categories of products available – offers like “Buy discount cola” and “Snacks on sale.” The ads wouldn’t be useful since you wouldn’t know what [...]
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Tags: adwords, adwords policy, adwords trademark, google, google trademark, new trademark google, pay per click, ppc, protect trademark on google, text ads, trademark policy
6 tactics for maximizing your AdWords investment
The current economy has been tough on businesses and customers alike, and it can be a lot harder these days to connect with more price-concious customers. To reach these customers, here are 6 tactics that will help your AdWords campaigns be more relevant to your customers.
1. Focus your ads [...]
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Tags: adwords, adwords consultant, adwords investment, google, maximize adwords, optimize adwords, pay per click, ppc
Dynamic keyword insertion, also known as DKI, allows advertisers to specify if they would like the search query to be shown in their ad text for keywords that match their ads. For example, if I want an ad to be displayed for a search on “search engine optimization” but a person types in SEO, the [...]
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Tags: adwords, Dynamic Ads, Dynamic Goolge Ads, google, Google Adwords, Google Adwords Keyword Insertion, Google Adwords Professional, Keyword Insertion, Roman Bills, Sacramento Google Professional
So yesterday, Google announced the beta version of a new open source Google browser: Google Chrome. Google Chrome features a simple and intuitive user interface and an entirely new architecture designed for speed, security, and stability while browsing the Internet. For more information on why Google built Google Chrome, please take a look at the [...]
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Tags: adwords, bills, browser wars, Chrome, Firefox, google, Google Adwords Professional, Google Chrome, Internet Explorer, Mozilla, Online Advertising, Online Marketing, Roman, Roman Bills, Safari
In July 2005, AdWords introduced minimum bids for keywords based on Quality Score. This system allows us to show very high quality ads to Google users, while also giving advertisers control over their keywords. Since 2005, we’ve improved Quality Score in many ways, such as the inclusion of landing page quality and landing page load [...]
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Tags: adwords, google, Google Adwords Quality Score, Quality Score
Glossary
Account Activation
Account Creation
Account Performance
Action Name
Activation Fee
Activity
Actual cost-per-click (CPC)
Ad Creation Marketplace
Ad Delivery
Ad Group
Adjustment – Click Quality
Ad Placement
Ad play
Ad ranking/Positioning
Ad Scheduling
Ads Diagnostic Tool
Ad Served Percentage (%)
Ad Serving
Ad Variations
Advertiser Cost
Advertising Costs
Advertising policies
AdWords Discounter
Affiliate
Application Programming Interface (API)
Application Programming Interface (API) Quota
Approval Status
Approval Status – Disapproved
Arbitron
Ask a Specialist via Chat
Average Cost-per-click (Avg. CPC)
Average Position (Avg. Pos.)
Average Value
Balance Due
Balance Remaining
Billing Email [...]
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Tags: 2004, 2006, 2007, 2008, AdSense, advertising, adwords, Al Gore, Android (mobile device platform), AOL, google
When you use keywords in your ad groups to contextually target your ads, we match them to relevant pages across the hundreds of thousands of sites on the Google content network. But have you ever wanted to bid more (or less) for a specific content network site you’re contextually targeting? Or write customized ad text [...]
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Tags: adwords, bills, contextually target, google, google content network, keyword-targeted, placement performance report, placement targeting, placement-targeted, professional, Roman, Roman Bills, sacramento
We are retiring the pay-per-action beta
As part of Google’s integration of DoubleClick, the DoubleClick Performics Affiliate network is now part of Google. To consolidate our offerings, we will be phasing out the AdWords pay-per-action beta in the last week of August 2008. As an alternative to pay-per-action advertising, Google offers two products that allow you [...]
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Tags: adwords, cost-per-acquisition, CPA, DoubleClick, google, Goolge CPA, Goolge PPA, Pay per Action, PPA
Google Marketer’s Playbook: Online Video Advertising
Wondering about the latest in video ads? Google product managers discuss the trends, benefits and strategies of online video advertising.
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Tags: advertising, adwords, Adwords Qualified Professional, analytics, analytics tips, cpc, engine, expert, google, Google Analytics, internet, marketers, marketing, online, optimization, pay per click, playbook, search
Filed under: Online Marketing | Leave a Comment
Tags: advertising, adwords, Adwords Qualified Professional, analytics, analytics tips, cpc, engine, expert, google, Google Analytics, internet, marketers, marketing, online, optimization, pay per click, playbook, search
