Archive for December, 2008

Dec 4th 2008
From The Economist print edition
Sergey Brin, one of the founders of Google, believes knowledge is always a good thing—and that more of it should be shared
A FORMER vice-president, Al Gore, and one of the co-founders of Google, Larry Page, were already seated on the stage of Google’s “Zeitgeist” conference, an exclusive gathering for [...]


Google Unveils Friend Connect, Too
Ars Technica
On the same day that Facebook officially unveiled Facebook Connect, Google followed up with the official launch of a similar tool with a similar name, Friend Connect.
Google, Ars Technica says, is taking “a more distributed approach” to its standards-based portable registration platform. Google’s take on simplifying the social Web allows [...]


The Economist
On Thursday, Facebook announced the general availability of Facebook Connect, a service that allows its users to stay logged into their Facebook accounts while surfing other sites. The idea here is to save users from having to fill out yet another registration form or memorize another username and password. It essentially allows them to [...]


AmLaw Daily
So, just how close did Google come to facing an antitrust suit from the Department of Justice? According to a report from the American Lawyer’s AmLaw Daily, the search giant came within three hours of being branded a monopoly by the federal organization, which is why the company decided to scrap plans to provide [...]


The Wall Street Journal reports
Google is cutting back on extravagant spending and the so-called “20% time” the company gives workers to tinker away on pet projects. For most of its 10-year history, Google has been able to hire by the thousands, dishing out generous perks like three free meals a day, free doctors, ski trips, [...]


Advertising Age
For the past half-century (and for about five more minutes) TV advertising has been at the apex of marketing communications. Then, in no particular order, newspapers, magazines, radio, out of home, direct mail, point of purchase, collateral (brochures, for example) and — in the murky, mucky darkness at the very bottom of the deepest [...]


Bloomberg News
After weeks of getting pummeled, Google’s share price rose the most in a month after Barclays Capital said spending on search ads was increasing.
Analyst Doug Anmuth said Google shares, which have fallen 63% this year, were undervalued, and that “early signs” from search marketing firms indicate that spending has risen significantly in the past [...]