When you use keywords in your ad groups to contextually target your ads, we match them to relevant pages across the hundreds of thousands of sites on the Google content network. But have you ever wanted to bid more (or less) for a specific content network site you’re contextually targeting? Or write customized ad text for a precise group of pages, such as news articles or relevant discussions on social networks? Now you can.
We’ve combined keyword-targeted and placement-targeted campaigns into a single online campaign type. Starting today, you can target keywords and placements together in the same ad group. By doing so, you combine the benefits of contextual targeting with placement targeting: use keywords to show your ads only on contextually relevant pages, then use placements to set specific bids for, or restrict your targeting to, sites you value differently from the rest of the content network.
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Tags: adwords, bills, contextually target, google, google content network, keyword-targeted, placement performance report, placement targeting, placement-targeted, professional, Roman, Roman Bills, sacramento
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